Privacy Policy

Last Updated: November 2025

Introduction

The Growth Protocol — powered by LeadNextAI ("The Growth Protocol," "we," "us," or "our") provides AI-driven follow-up, reputation, and lead-management systems for home service and home improvement contractors. This Privacy Policy explains what personal data we collect, why we collect it, how it is used and shared, and the rights you have over it. By using our website, services, or communications, you agree to the practices described below.

What Personal Data We Collect

We collect personal data in three ways:

Information You Provide Directly

• Name, phone number, email address, and company details submitted through forms, calls, texts, chat widgets, or booking requests.
• Information shared during a strategy call, onboarding, or support conversation.
• Payment and billing details when you purchase our services.

Information Collected Automatically

• Device, browser, and usage data when you visit our website (pages viewed, time on site, referring URL).
• IP address and approximate location.
• Cookies and similar tracking technologies (see "Cookies & Tracking" below).

Information From Third Parties

• Data passed to us by your CRM, advertising platforms, or scheduling tools you connect to our systems.
• Call, SMS, and email engagement data from messaging providers used to run your campaigns.

Why We Collect Your Data

We use personal data to:

• Deliver, operate, and support the automation systems you've engaged us to build.
• Respond to inquiries, book calls, and provide customer service.
• Process payments and manage billing.
• Send updates, confirmations, and service-related communications.
• Improve our website, services, and marketing.
• Meet legal, regulatory, and security obligations.

Who We Share Data With

We do not sell personal data. We share data only with the service providers needed to operate your systems, including:

• Payment processors (e.g., Stripe, PayPal) to handle billing.
• Messaging and communication providers (e.g., Twilio, WhatsApp, SMS carriers) to deliver calls, texts, and chats.
• Advertising platforms (e.g., Meta, Google Ads) when you ask us to manage ad campaigns on your behalf.
• CRM and automation tools (e.g., GoHighLevel, n8n) that power your workflows.
• Hosting and infrastructure providers that store and run our systems.
• Legal, accounting, and compliance advisors, where required.

These providers are only permitted to use your data to perform the services we've asked them to provide.

Cookies & Tracking

Our website uses cookies and similar technologies to remember preferences, understand how visitors use the site, and measure the performance of our marketing. You can control or disable cookies through your browser settings; doing so may affect some site functionality.

Your Rights

Depending on where you live, you may have the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete data.
• Request deletion of your data.
• Restrict or object to certain processing.
• Request a portable copy of your data.

To exercise any of these rights, contact us using the details below.

Email & Message Opt-Out

You can unsubscribe from marketing emails at any time using the unsubscribe link in any message, or opt out of SMS by replying STOP to any text. Transactional or service-related messages tied to an active engagement may continue until that engagement ends.

Data Security

We use reasonable technical and organizational safeguards to protect personal data against unauthorized access, loss, misuse, or alteration. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

International Data Transfer

Because we work with contractors and partners across different countries, your data may be processed and stored outside of your home country. Where this occurs, we take steps to ensure it is handled consistently with this Privacy Policy and applicable law.

Children's Privacy

Our services are intended for businesses and individuals aged 18 and older. We do not knowingly collect personal data from anyone under 18. If we learn we have inadvertently collected such data, we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The "Last Updated" date above reflects the most recent revision. Continued use of our services after an update constitutes acceptance of the revised policy.

Contact Information

Questions about this Privacy Policy or your personal data can be sent to: [email protected]